Brand Guidelines | Kent Content Hub

These guidelines ensure Kent Content Hub is represented consistently across all channels. Updated for v2 — a wider, more layered palette with new bronze and oxblood tones for editorial depth. If you’re a partner, supplier, or collaborator, please follow them when using our brand assets.

Logo

The Kent Content Hub logo should always appear in its original proportions. Do not stretch, rotate, recolour, or add effects to the logo. Maintain a clear space around the logo equal to at least half its height.

Use the white logo on dark backgrounds and the dark logo on light backgrounds.

Colour System

The v2 palette expands from 5 working colours to five named scales — roughly 30 tokens in total. Discipline comes from strict usage rules per scale: gold for CTAs, oxblood for emphasis, bronze for editorial detailing, ink for surfaces, ivory for type. Never swap roles.

Ink — page surfaces

Cool blue-navy backbone. Used for backgrounds, cards, popovers, and dividers. Never use for body text on dark surfaces.

50#F3F4F8

100#D8DCE8

200#B1B9CE

300#8592AD

400#586D96

500#384F75

600#223057

700#152240

800#0D1A31

900#081526

950#050E1C

Stop	Canonical use
50	Reverse-scheme light surfaces, logo lockups
700	Surface-2 — default card background
800	Surface-1 — page background (--background)
900	Footer, vignette edges
950	Near-black — shadow base, full-bleed transitions

Ivory — typography on dark

Warm paper-tones for text. The shift from cool-grey to warm-cream makes type feel printed rather than rendered.

50#F7F5F0

100#EDE9E1

200#D8D1C5

300#B8AEA4

400#998F89

Stop	Canonical use
50	Display headings and hero text — art-paper feel
100	Default body text (--foreground)
200	Sub-copy and lead paragraphs
300	Tertiary copy, captions
400	Muted utility text (--muted-foreground)

Gold — CTAs and brand spine

The canonical CTA colour. The scale gives editorial layering — champagne for soft gradients, antique for tertiary detailing.

300#F5D56E

400#EEC040

500#E5AC25

600#B87E1A

700#835519

Stop	Canonical use
300	Champagne — gradient highlights, soft text accents
400	Hover state for primary buttons
500	Canonical CTA gold (--accent) — all booking buttons
600	Pressed state, gradient depth
700	Antique gold — tertiary accents, framing details

Bronze — heritage detailing (new)

Warm counterpoint to gold. Bronze says “crafted, lived-in, heritage.” Use sparingly — bronze is the seasoning, not the meal.

400#C48951

500#A35E29

600#7A3D16

700#54260A

Stop	Canonical use
400	Iconography on dark surfaces
500	Canonical bronze — premium dividers, key-line details
600	Borders and badges
700	Oxidised — accents on dark cards

Oxblood — emphasis only (replaces flat red)

British heritage red — Mulberry, Bentley, Penguin Classics. Reserved for emphasis states. Never use as a CTA fill colour.

500#A32428

600#7A1518

700#520A0C

Stop	Canonical use
500	Canonical oxblood (--primary) — emphasis, error states
600	Pressed state
700	Deepest oxblood — ribbons, badges on light surfaces

Semantic Tokens

Components consume semantic tokens, never raw scale values. This keeps theming predictable and lets the palette evolve without touching component code.

Token	Maps to
--background	ink-800 — page background
--foreground	ivory-100 — default text (warmer than v1)
--card	ink-700 — default card surface
--primary	oxblood-500 — emphasis only, not CTAs
--accent	gold-500 — canonical CTA colour
--muted	ink-700
--muted-foreground	ivory-400
--border	ink-600 — hairlines visible against card
--ring	gold-500 — focus ring

Typography

We use two typefaces to create a clear hierarchy between editorial headings and readable body text.

Display

Cormorant Garamond

Used for headings, hero text, and editorial accents.

Body

Satoshi

Used for body copy, navigation, labels, and UI elements.

Weight scale

Cormorant Garamond

400The Signal RoomRegular — body-weight headings

500The Signal RoomMedium — sub-headings

600The Signal RoomSemibold — card titles

700The Signal RoomBold — hero, section headings

Satoshi

400The AnteroomRegular — body copy

500The AnteroomMedium — UI labels

600The AnteroomSemibold — nav, buttons

700The AnteroomBold — emphasis

Fluid type scale

H1 — hero

Studio Space

H2 — section

Post-Production

H3 — sub-section

The Anteroom

Body

A purpose-built content production facility in the heart of Kent — dark, cinematic, and built for creators who take the work seriously.

Caption

All day rates include studio access, on-site support, and complimentary parking.

Elevation & Dividers

Three elevation tokens and three divider classes provide the full depth vocabulary. Use them in sequence — never combine or invent new shadow values inline.

Elevation

shadow-soft

Default card hover state. Subtle depth, no colour.

shadow-elevated

Modals and lifted hero panels. Heavier drop.

shadow-gold-glow

Premium CTA glow. Use sparingly — one element per section maximum.

Dividers

divider-hairline — structural (card grids, form fields)

divider-gold — premium section breaks

divider-bronze — heritage section accents (new)

Tone of Voice

Our voice is confident, warm, and purposeful. We speak with authority but never arrogance. We champion creators and lead with impact.

Confident — we know our craft and stand behind it
Warm — approachable, human, never corporate
Purposeful — every word earns its place
British English — always “colour”, never “color”

Usage Rules

A wider palette without rules is a worse palette. The following are non-negotiable — they protect the brand from visual noise and maintain the premium register.

Gold is the CTA colour. All buttons that drive bookings use --accent (gold-500).
Oxblood is for emphasis only. Use it for “Sold out”, “Limited”, error states, ribbon-style badges.
Bronze is the seasoning. Use it for dividers, iconography on dark cards, key-line framing on heritage content.
Ivory beats white. All body text on dark surfaces uses the ivory scale, not pure white.
Layer surfaces, don’t tint them. Step up the surface scale when nesting cards — don’t add transparency.
Hairlines do real work. Use divider-bronze for editorial sections; divider-hairline for structural dividers.

Don’t

No bg-primary on CTAs. Primary is now oxblood — emphasis, not action.
No pure white text. Always ivory.
No raw red #E63946. It’s been re-pointed to oxblood; if you want the old red, you’ve got the wrong palette.
No mixing gold and oxblood at equal weight. Both are warm — pick a hero per section.
No new shadow values inline. Use the elevation tokens; extend the kit if you need something new.
No new colour values inline. Extend the kit — don’t sneak in hex.

Usage & Permissions

Kent Content Hub is a trading name of British Veteran Owned Ltd. Our brand assets may be used by partners and collaborators with prior approval. Do not modify, distort, or use our assets in a way that implies endorsement without written consent.

For brand asset requests or questions, please get in touch.